KFC - APP ACQUISITION

KFC wanted to lower the cost per install of its mobile app while also increasing sales made through it. To do this, it wanted to optimise its Facebook campaign to reach its most active users, as well as those with high retention rates and a high lifetime value.

We worked alongside Facebook, MediaCom and KFC to develop best-in-class creative and drive an incredibly effective app acquisition campaign.

This is fully explored in this Facebook Business success story.