Selected work, 2014 to 2026
Work
worth
talking about.
A selection of recent work that matters, and older work that I love.
23 projects
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2026 · BRAND · EARNED
Monkey Shoulder · Acquired Tastes
Taste.
Earned.
2025 · BRAND · EARNED
Uber One × McDonald's · Hole in Maccas
Mediocrity.
For all.
2025 · CAUSE · SOCIAL
Uber × Red Cross · Donation Era
Eras.
Donated.
2025 · BRAND · EARNED
Nespresso Australia · Nespresso Happy Hour
Sunrise.
Rave.
2025 · BRAND · EARNED
Uber · Uber Green
Common.
Sense.
2024 · EARNED · CULTURAL
Google · Year in Search 2024
Data.
Drawn.
2024 · ADVISORY · COMMS
Clutch Glue · Clutch on Shark Tank
Pitch.
Backed.
2024 · CAUSE · SOCIAL
Uber × Red Cross · Donate Better
Donate.
Better.
2022 · EARNED · RECRUITMENT
McDonald's Suomi · McDrip
Uniform.
Wanted.
2022 · SOCIAL · GLOBAL
Skittles · Re-Skittling The Internet
Candy.
Personality.
2022 · COMMS · SOCIAL
McDonald's · Distractingly Delicious Deals
Trends.
Hijacked.
2022 · EARNED · SOCIAL
McDonald's · Sauce Quest
Sauces.
Earned.
2021 · MUSIC · SOCIAL
McDonald's · Macca's Remixed
Jingle.
Remixed.
2020 · PARTNERSHIP · EARNED
KFC × Menulog · Trick Or Treat
Trick.
Delivered.
2019 · PR · EARNED
KFC · Michelin Impossible
Fancy.
Seriously.
2018 · TRAVEL · CULTURAL
Wotif · The Next Big Thing
Big.
Voted.
2017 · BRAND · PRIDE
Coca-Cola · Say Yes To Love
Coke.
Voted.
2017 · SOCIAL · EARNED
KFC · Colonel Gifs
Reactions.
Sent.
2017 · PERFORMANCE · COMMS
KFC · App Acquisition
Cheap.
Sticky.
2017 · SOCIAL · EARNED
KFC · Wing Bling
Rings.
Wingmen.
2016 · INNOVATION · EARNED
Tiger Beer · Air Ink
Smog.
Ink.
2014 · BRAND · RETAIL
Tiger Beer · Tiger Trading Co
Cheap.
Exclusive.
2014 · INNOVATION · UTILITY
Four Seasons Condoms · The Extendables
Cartoon.
Cover.