Work worth
talking about.
A selection of recent work that matters, and older work that I love.
23 projects, 2014 to 2026
2026 · brand · earned
Monkey Shoulder
Acquired Tastes
Taste.
Earned.
2025 · brand · earned
Uber One × McDonald's
Hole in Maccas
Mediocrity.
For all.
2025 · cause · social
Uber × Red Cross
Donation Era
Eras.
Donated.
2025 · brand · earned
Nespresso Australia
Nespresso Happy Hour
Sunrise.
Rave.
2025 · brand · earned
Uber
Uber Green
Common.
Sense.
2024 · earned · cultural
Google
Year in Search 2024
Data.
Drawn.
2024 · advisory · comms
Clutch Glue
Clutch on Shark Tank
Pitch.
Backed.
2024 · cause · social
Uber × Red Cross
Donate Better
Donate.
Better.
2022 · earned · recruitment
McDonald's Suomi
McDrip
Uniform.
Wanted.
2022 · social · global
Skittles
Re-Skittling The Internet
Candy.
Personality.
2022 · comms · social
McDonald's
Distractingly Delicious Deals
Trends.
Hijacked.
2022 · earned · social
McDonald's
Sauce Quest
Sauces.
Earned.
2021 · music · social
McDonald's
Macca's Remixed
Jingle.
Remixed.
2020 · partnership · earned
KFC × Menulog
Trick Or Treat
Trick.
Delivered.
2019 · pr · earned
KFC
Michelin Impossible
Fancy.
Seriously.
2018 · travel · cultural
Wotif
The Next Big Thing
Big.
Voted.
2017 · brand · pride
Coca-Cola
Say Yes To Love
Coke.
Voted.
2017 · social · earned
KFC
Colonel Gifs
Reactions.
Sent.
2017 · performance · comms
KFC
App Acquisition
Cheap.
Sticky.
2017 · social · earned
KFC
Wing Bling
Rings.
Wingmen.
2016 · innovation · earned
Tiger Beer
Air Ink
Smog.
Ink.
2014 · brand · retail
Tiger Beer
Tiger Trading Co
Cheap.
Exclusive.
2014 · innovation · utility
Four Seasons Condoms
The Extendables
Cartoon.
Cover.