Building.
Strategy stays sharp by making things, not just briefing them. Like everyone with a Gemini subscription, I’ve been playing around with building tools that make my life a bit better, or a bit more interesting.
A branding game inspired by the workshop exercises that have been on agency walls for thirty years.
An online deck-of-cards take on the classic strategy-workshop archetype game. Built to give brands, founders and teams a way to find their voice without a facilitator and a Sharpie.
A booking system that actually likes bike shops.
Started as a booking build for one independent Sydney bike shop; now a full multi-tenant platform for repair and workshop trades. Drop-offs, rush jobs, workshop nights, SMS reminders, seasonal pricing. Real shops, real bookings.