Clutch on Shark Tank.
Advisory and media training that turned a Shark Tank pitch into a $400K on-air deal, and a $2M pre-seed round.
The brief
Annabel and Lucy were walking into Australia's most-watched live business pitch with a first-of-its-kind product (a skin-safe, water-soluble adhesive that secures dresses, workout gear and shoe straps to the body) and one shot at sharks who hate hesitation more than they hate bad ideas. Eight minutes to land the founder, the product, the numbers, and a deal worth taking.
The insight
People remember stories, not slide decks. The strongest Shark Tank pitches sell the founder before they sell the product. The job wasn't to memorise the perfect spiel. It was to know exactly what kind of business they were running, why it would win, and how to handle a hostile follow-up question without flinching.
The idea
We worked with Annabel and Lucy on positioning, pitch structure, and on-air comms. Sharpened the founder narrative, built the deck, ran live media-prep sessions and rehearsed answers to the hardest questions sharks could throw, including the ones they actively use to provoke a slip. Coached for valuation defence, distribution-question framing, and the moment a shark goes cold.
The outcome
Clutch closed a $400,000 on-air deal with Robert Herjavec and Davie Fogarty (combined 20% stake). Within months, a $2M pre-seed round led by Blackbird Ventures, with backing from Dany Milham (Koala). First-year sales hit ~$1M. Now stocked in CVS (North America), Priceline and Woolworths (Australia), with distribution agreements into the UK and New Zealand.