Trick Or Treat.
Halloween home delivery, with Cursed Colonels, chicken contortionists and a three-piece KFC band turning up at your door.
KFC is one of Australia's favourite treats, and now you can get it home-delivered. We had to raise awareness of KFC's partnership with Menulog, on a day people were already in the mood for surprises at the door.
If Halloween already trains Australians to expect costumed strangers showing up with sweets, lean into the brief instead of working around it.
We created KFC × Menulog Halloween Trick Or Treat. Aussies who ordered KFC home delivery on Halloween could simply select the 'Trick or Treat' menu item, and were rewarded with a Halloween-themed delivery, courtesy of drivers dressed as Cursed Colonels, chicken contortionists, and a KFC three-piece band, alongside popcorn-chicken treats.
The integration ran nationally on Menulog and through KFC's social channels on Halloween, with each costumed delivery designed to be content as well as a transaction.