The Extendables

Most of the communication in the condom category is aimed at encouraging singles and teens to wear condoms, yet studies show that 30% of parents wear them too. At Marcel, we created the Extendables: an online cartoon and digital utility we created and produced to keep kids busy while parents get busy - in the bedroom.

We supported the utility with social content across Four Season's social channels - engaging Australian parents, and giving them the time they need.