Extra
curricular
experiments.
Strategy stays sharp by making things, not just briefing them. Like everyone with a Gemini subscription, I’ve been playing around with building tools that make my life a bit better, or a bit more interesting.
A branding game inspired by the workshop exercises that have been on agency walls for thirty years.
An online deck-of-cards take on the classic strategy-workshop archetype game. Built to give brands, founders and teams a way to find their voice without a facilitator and a Sharpie.
A booking system for local bike shops that, novel concept, just works.
Built for an independent Sydney bike shop after the off-the-shelf options kept getting in the way. Service slot picker, deposit handling, calendar sync, no faff. Live and taking real bookings.